Rethinking food labels
Why not make it really simple? Why not dispense with brands and all of their clever ways of spinning products or greenwashing?
Why not something like this as a basic concept?
Eggplant – I constantly frustrated with the way our supermarkets wrap vegetables that need to packaging. I’m especially confused with the way they tend to package organic goods far more than others. Surely that is a complete misunderstanding of the audience buying organic!